Roy Cave & Son · Sydney Markets since 1926

You grew it.We’ll get it the price it deserves.

One family, four generations, a hundred years on the same market floor. Roy started with a handshake and a fair go for the grower — and nothing about that has changed. This is for the dedicated and keen producers who grow the best they can, and the buyers, restaurants and families who want the best food they can put on the table.

An invitation from Thomas View live market

“Look after the grower and the rest looks after itself.”— Roy Cave

The market is active

Live grower stockSmartBid auctionsPre-ordersSee the auctions

Our word, since 1926

Roy. Roy. Rory. Thomas.

A hundred years of the one family on this floor, run today by Thomas alongside his father Rory. A century of knowing how fruit is handled, who pays properly and what a season costs you — now with the technology to match it.

A hundred years of doing it properly

Four generations on the Sydney Markets floor, and Rory Cave still walks it every morning. Nothing about your fruit gets guessed at.

Careful hands, efficient floor

Cold chain from your gate, checked on arrival, moved the same morning. Fruit handled like the grower packed it, and out the door before it tires.

Technology that gets you the best price

Live pricing you control, real demand in front of you and auctions for the scarce lines — so your fruit finds the buyer willing to pay the most for it.

Quickest payment terms in the trade

Fourteen days after the produce is sold — and just six days after delivery to the shop when you sell through the Simplicity Trading platform. Nobody in the market pays a grower faster.

Your name stays on the fruit

Buyers see the grower, the farm and the pick date. No unnamed boxes, no lost credit for good work.

The proposition

Not built to be the cheapest. Built to be the best.

Plenty of large companies compete to make food cheaper. Simplicity Trading takes a different path: giving Australia’s most dedicated producers a high-end market where craft, provenance and exceptional quality can be seen, trusted and properly valued.

Grower-controlled pricing

Set your stock, timing and price. Use fixed offers, private SmartBid auctions or pre-orders.

Independent buyer access

Present quality fruit directly to fruit shops, providores and other approved independent customers.

A broker beside you

Orders, logistics and conversations stay visible, with Thomas available directly through WhatsApp.

The dedicated & keen spirit

For the people who will not settle for near enough.

For the grower

Who wants every punnet perfect — every pick, pack and detail reflecting the care that went into growing it.

For the fruit shop

Whose owner should not have to rummage through a whole pallet to find the fruit and vegetables worthy of the front display.

For the chef

Who needs the finest available produce at their fingertips, with a clear choice and delivery straight to the restaurant.

One high-end Australian market where care at the farm carries all the way to the shop, the kitchen and the family table.

A note from Thomas Cave

Good fruit should still be here for the next generation.

I grew up around extraordinary fruit produced by Australian farmers who knew their land, their seasons and their craft. I want every family — including my children and grandchildren — to keep having access to food grown with that level of care.

That future is not guaranteed. Good growers need a dependable route to outlets that recognise quality and pay properly for it. Independent fruit shops, providores and restaurants need access to fruit worth putting their own name behind.

Simplicity Trading is the new, high-tech way to rebuild that connection — bringing dedicated farmers, discerning buyers, restaurants and consumers into one trusted Australian market.

Thomas Cave · Head Broker, Simplicity Trading · Director, Roy Cave & Son

Built around the grower

Your fruit. Your timing. Your price.

List what is genuinely available

Show varieties, sizes, packs, quality, photos, video and live box counts.

Reach demand before the pick

See pre-order interest early and share scarce supply fairly across loyal customers.

Complete the trade cleanly

Coordinate transport, ETA, consignment documents, buyer messages and order progress in one place.

See how it works

What makes us different

A delivery vehicle built for the market floor.

Most produce arrives on trucks that rattle, shift and jostle boxes for hours. We use a Subaru Sambar—a compact, purpose-built vehicle never before used in the Australian produce market—so stock travels smoother, faster and arrives in the same condition the grower packed it.

The Cave founding family

Four generations, as told by Sydney Markets.

Smoother ride

Low centre of gravity and compact wheelbase mean less shifting, less bruising and fewer rejected boxes.

Faster turn-around

Right-sized for the market floor, so stock is unloaded and in buyers' hands without the wait a full semi involves.

Grower-fresh condition

Fruit arrives looking and handling exactly as the grower packed it—no settling, no compression damage.

Produce experience

Premium fruit, handled with understanding.

Explore produce

Delicate fruit specialists

Berries & cherries

Punnets handled cold and sold fast, because a day on the floor is a day off the shelf.

Australia-wide growers

Citrus, orchard & tropical

Counts, sizes and pack types the trade actually asks for, priced by the grower who packed them.

Straight from the floor

Strawberries, with Roy Cave & Sons.

Sydney Markets came to our stand to talk strawberries — how to pick a good punnet, what to look for and how the fruit gets to your shop the morning it’s sold. Filmed on the Flemington floor with the family.

The people on the floor

Roy Cave & Sons

Four generations, one family name. The directors and crew who move your fruit from the farm to the floor every morning.

Director

Rory Cave

Director

Fourth generation on the floor. Rory grew up at Flemington and carries the family name with the same handshake Roy started with.

Director

Thomas Cave

Director & Head Broker

Founded Simplicity Trading to give growers a fairer, faster route to market. Thomas brokers every deal personally — you deal with the boss, not a call centre.