How it works

A shorter chain with a clear view from farm to buyer.

The grower stays in control, the buyer sees what is real, and Roy Cave helps the trade move from offer to delivery.

01

Create a verified grower profile

Introduce your business, growing region and produce. Your account is approved before trading begins.

02

Present the stock properly

Add product, variety, grade, size, pack, crate count, photos, video, timing and the price you want.

03

Choose how it trades

Sell at a fixed crate price, invite pre-orders before harvest, or run a timed SmartBid auction with private buyer limits.

04

Independent buyers respond

Approved shops, providores and customers see live availability and can reserve or bid without endless back-and-forth.

05

Coordinate the journey

Confirm the order, add transport and consignment details, share ETA updates and keep communication open through WhatsApp.

06

Complete and settle

Track Reserved, Packed, Delivered and Sold. Complete good-quality orders qualify for six-day grower payment terms.